8 questions to ask before redesigning your website
If your small business’s website isn’t gaining traffic, actively engaging customers or targeting the right personas, it might be time for a...
Some strategies for building high-authority backlinks
I recently queried entrepreneurs about the digital strategies they've been using to build high-authority links to their websites. Here are their takeaways: 1....
5 modern SEO trends in ecommerce
Each year brings a series of changes to the world of SEO in ecommerce. Much has been made about the...
4 next-level marketing strategies for your ecommerce brand
When it comes to ecommerce, the only way for people to find out about your startup is through (often comprehensive)...
A better way to track luxury brand website conversions
Here’s an interesting scenario: I want to buy a new luxury car. While reading the Wall Street Journal online, I'm served with a relevant ad: the...
Some tips for building an ecommerce website
In 2015, overall web sales across Europe were up 12.6 percent. For the United States, results were the same: The same...
The evolving role of social media in ecommerce
As social media and ecommerce become increasingly enmeshed in our lives, the opportunities for them to interact with and bolster each...
Improve your local SEO in 5 hours
Effort is important, but knowing where to make an effort makes all the difference. I’ve helped hundreds of local business owners...
A step-by-step guide to creating an engaging digital experience
In order to be effective, websites need to be multifunctional in design. They need to be built like a house:...
8 tips for dominating sales online
In the last decade, online shopping has grown from a convenience to a necessity. Before the internet, shopping involved a...